The Untapped Goldmine:
Business Development Skills for Women Lawyers
Simple Strategies to Generate New Clients and
Build a Profitable Book of Business
“Business development is key to the advancement of women attorneys into
senior positions of leadership, governance and equity in law firms today”.
Lisa B. Horowitz, Sr. Manager of Professional Development
McDermott, Will & Emory, LLP
Success in law firms today requires more than just legal expertise and experience; it is also imperative that lawyers generate new business and long-term client relationships.
Women lawyers have a HUGE untapped advantage when it comes to developing business. You possess natural relationship-building and influencing abilities that are grossly under-utilized. Join your peers for this interactive upcoming interactive workshop, and you will:
- Discover how developing new clients can be a lot easier (and a whole lot more comfortable) than you might think.
- Learn the basic psychology of influence - what drives decision making on a core level, and how to utilize this insight to shape the purchasing decisions of your prospects and firm’s existing clients.
- Utilize a 5-step influencing process to uncover your prospects’ most important needs and present you and your services in a way that is compelling and persuasive.
- Discover the #1 mistake most lawyers make (when networking, leading pitches or talking to clients) that is costing them opportunities - and how one shift will lead to more new business and loyal client relationships.
- Identify and develop new business opportunities. Learn what questions to ask to uncover new ways to serve existing clients - and how to convert these opportunities into new revenue (and higher client retention).
- Get a faster return on your networking activities. Learn how to open up networking conversations in a way that feels comfortable, authentic and leads to bottom line profits for you and your firm.
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You Are Invited: Business Development Workshop For Women Lawyers
Presented by: Sonia Stringer and Michelle Bauman, JD
Life Design For Lawyers – www.LifeDesignForLawyers.com
DLA Piper – San Diego/Downtown Office
Friday, July 16th – 12 PM sharp
